why business use identity management?

Customer Identity and Access Management (CIAM) is a specialized form of Identity and Access Management that focuses on managing and securing customer identities. It enables businesses to offer their customers a seamless, personalized experience by facilitating user registration, authentication, profile management, and consent handling. For instance, on an e-commerce site, CIAM allows users to sign up, manage their profiles, make secure purchases with multi-factor authentication, and set marketing preferences. This ensures a smooth user experience while maintaining high security and compliance standards.

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Features of Identity Management Solutions

Rainbow Secure, a reliable SSO provider, offers expert guidance and support throughout the implementation process for a secure and efficient authentication solution.

Unified Customer Profiles

Aggregate customer data from various sources into a single, comprehensive profile, enabling a 360-degree view of the customer.

Driving ID Document Integration

Allow customers to sign up using their driving ID document, enhancing the trust factor and ensuring a more secure onboarding process.

Personalized User Experience

Tailor user experiences based on individual customer profiles, preferences, and behaviors.

Data Privacy & Compliance

Ensure customer data is protected and handled in compliance with global regulations like GDPR, CCPA, and more.

Scalable Architecture

Our solutions grow with your business, accommodating increasing numbers of customers without compromising performance.

Benefits of Customer identity Management Solutions

Enhanced Customer Engagement

Deliver personalized experiences that resonate with your customers, driving loyalty and retention.

Robust Security

Protect customer data with advanced security measures, minimizing breach risks.

Regulatory Compliance

Stay compliant with data protection regulations, building trust with your customers.

Operational Efficiency

Streamline customer data management, reducing operational costs and complexities.

Improved User Experience

Offer users a seamless and secure access experience across platforms and devices.

Identiy Management

For Work force(B2B)

Starting from

$ 1 *

per user per month

For Customer(B2C)

Starting from

$ 40 *

per month
up to 400 users


What Client’s Say About Us


Most frequent questions and answers

Firstly the user tries to get access to their desired application/website. These apps/websites are from the Service Provider.
1. The application/website (Service Provider) redirects the SSO request to Identity Provider for authentication.
2. The user tries to sign in with his Identity Provider credentials.
3. Once IDP authentication gets successful, Identity Provider (IDP) sends back the Single Sign-On response to the Service Provider.
4. Getting On the SSO Response, the user is granted access to log in and access the resource or application.
5. Here the user can access all the other apps/websites from the Service Provider which are pre-configured for SSO (Single Sign-On).

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