IT teams often must put their priority work on hold to solve the tickets related to password reset or forgotten passwords for Active Directory (AD) or any other account. These passwords reset tickets consume the time and money of the company. If these issues remain unresolved due to some reason, it can become more expensive and the password reset process can become more lengthy and difficult as the users will not be able to authenticate themselves. Ultimately, all of these failed authentication scenarios have a negative impact on the customer’s experience and damage their relationship with enterprises.

RainbowSecure Self-Service Password Reset (SSPR) solution analyzes user risk factors and ensures that high-risk users face more challenging authentication steps and low-risk users have an easier time while resetting their passwords. Adaptive Authentication starts with creating a profile for each user account, which includes information about the user’s geographical location, registered devices, role, and more. Each time a person tries to authenticate, the request is evaluated and assigned a risk score. Depending on the risk score, that person may be required to provide additional authentication factors to prove the identity. For example, if a person tries to access applications via an unregistered device, they may be prompted to register it or asked to do MFA. If the person logs in from a geographical location other than their office, they may have to answer a security question, do MFA, or get assistance from their Team manager in the form of a temporary passcode or in-person login assistance by the Team manager. Businesses can customize their Password Reset process as per their organization’s policy and team structure. Adaptive MFA determines the response to requests with different risk scores. In any given scenario, the user may be allowed to authenticate, may be prevented from accessing, or may even be challenged to prove his or her identity on the phone, on video, or in person.