What is Adaptive Authentication?

Adaptive Authentication is an advanced security method that dynamically adjusts the authentication requirements based on various factors and risk assessments. It works by continuously evaluating user behavior, context, and risk levels to determine the appropriate level of security for each authentication attempt.

The key advantage of Adaptive Authentication is its ability to provide a balance between security and user convenience. It allows organizations to strengthen security when needed, such as during unusual login behavior or high-risk scenarios, while minimizing friction for users during routine access. This adaptability helps protect against various threats, including account takeover attacks and unauthorized access, while ensuring a smooth user experience for legitimate users.

How Adaptive Authentication Work?

  1. User Authentication: Users provide initial credentials (e.g., username and password) to log in.

  2. Risk Assessment: The system analyzes factors like location, device, IP, and behavior to calculate a risk score.

  3. Policy Evaluation: Predefined security policies determine required authentication levels.

  4. Adaptive Response: Security adapts to risk; low risk may grant access, while high risk triggers more authentication steps.

  5. Authentication Outcome: Users gain or are denied access based on risk, with notifications as needed.

Adaptive Authentication Methods

Why Organizations Need Adaptive MFA?

According to Ponemon Institute statistics, a staggering 77% of companies lack adequate preparedness in defending against cyberattacks and data breaches. Such breaches can result in immense financial losses, potentially crippling any organization’s growth.

Therefore, it is imperative to adopt robust security measures like Adaptive Multi-Factor Authentication (MFA) to proactively ward off cyber threats while enabling your workforce to focus on productivity and peace of mind. Here are some compelling reasons why modern organizations should embrace Adaptive Authentication:

Dynamic Security Threats and Risk

Organizations face ever-changing security threats, and in response to these dynamic challenges, an adaptable solution like Adaptive Multi-Factor Authentication (MFA) is indispensable. It identifies unusual patterns and high-risk indicators, activating MFA challenges to enhance security against evolving cyber threats.


Numerous industries are beholden to regulations set by local governments and international regulatory bodies, which necessitate stringent security measures. Adaptive Multi-Factor Authentication (MFA) aids organizations in achieving compliance standards while ensuring minimal disruption to their daily operations.              

Threat Resilience

Real-time monitoring of user activities and contextual details can potentially prevent up to 90% of cyberattacks within organizations. Adaptive Multi-Factor Authentication (MFA) facilitates this real-time monitoring, allowing swift responses to emerging threats and potential security breaches. By proactively detecting suspicious activities, organizations can effectively protect their sensitive information and operations.

Real-time Protection

Monitoring user activities and contextual details in real-time has the potential to thwart up to 90% of cyberattacks within organizations. Adaptive Multi-Factor Authentication (MFA) empowers real-time monitoring, enabling quick responses to emerging threats and potential security breaches. Through proactive identification of suspicious activities, organizations can robustly protect their sensitive information and operational integrity.

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Adaptive MFA Solution Pricing

For Work force (B2B)

Starting from

$ 1 *

per user per month

Adaptive Authentication Benefits

Upgrade Data Security

Enhance the security of your organization's sensitive data with Adaptive Authentication. It safeguards against unauthorized access to corporate networks and confidential information by employing advanced runtime risk analysis.

API Integration

Use Rainbowsecure Adaptive Authentication APIs to add extra security with Adaptive MFA to all your SaaS apps on any web browser-supported device with quick and effortless deployment.

Flexible & Seamless Setup

Rainbowsecure's Adaptive Authentication supports various use cases, seamlessly integrating with your systems. Admins can set custom policies using dynamic setup options.

Real-Time User Access Restriction

Adaptive Multi-Factor Authentication (MFA) empowers you to restrict user access based on factors such as IP, device, location, and time. It continuously evaluates session attributes in real-time to assess risk and determine access privileges.

Platform Independent

Our Adaptive MFA product is platform-agnostic and seamlessly deployable on any device with web browser support, regardless of the device type.       


Adaptability for different use cases

Maintain a seamless user experience by keeping advanced security measures transparent to end users. This approach preserves productivity as users can work without interruptions caused by security worries.

Frequently Asked Questions

  • What is the difference between MFA and Adaptive MFA?

    Multi-Factor Authentication (MFA) is an authentication method that demands two or more verification factors, like a username, password, and an added security measure, for accessing a resource.

    In contrast, Adaptive MFA enhances MFA security by considering risk and controlled user access, as determined by security administrators. It identifies potentially fraudulent attempts using predefined risk criteria and prompts users to undergo an extra authentication step to verify their identities.


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